Heinz ketchup and Sriracha hot sauce are going to collaborate to bring a Sriracha flavoured ketchup! Two of the biggest players in the sauce game are going to team up like Lebron teamed up with D. Wade in Miami. It’s going to be heat.
Heinz announced last week that they would be infusing the popular Thai chili sauce, Sriracha, in their ketchup to produce a new spicy ketchup product. The Pittsburg based company will be working with the Thai Chili company to produce a ketchup flavoured with Sriracha.
I cannot wait for this product to hit the shelves but I’m also scared the hype will not live up to itself. There’s a possibility that they are just using the Sriracha brand name in an attempt to help market each other or maybe the blend will not work and a perfect mix between the two iconic sauces is not possible. Either way, I am definitely going to give this product a try hoping for the best. Are you going to give it a try?